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Pop Culture in Japan: The Bubble Economy



At the same time, what came to be called Japan's “bubble economy” of the 1980s, which typified an era that combined easy credit with unbridled speculation and eventually drove Japanese equity and real estate markets to astronomical price levels, burst. In 1992–93 this ushered in a deep recession, the severity of which postponed many of the earlier reform plans, further undercut Japanese consumer confidence, and inevitably exacerbated trade tensions.

Japan's merchandise trade surplus with the world, however, continued to spiral up. Those export surpluses finally produced a rapid appreciation of the yen against the dollar in the mid-1990s. Contrary to American expectations, however, this had only marginal effects on the trade balance. At the same time, the stronger Japanese currency allowed Japanese firms and individuals to invest heavily abroad by buying foreign assets (notably real estate) at bargain prices.

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